Case Study - Aurum Studio

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PROJECT BRIEF

This section introduces the project, its context, and the main goals.

Project Brief

Aurum Studio is a lo-fi music platform that combines design and music, blending aesthetics, sound, and interactive experiences to provide users with a more focused and immersive experience. This case study documents the entire process of Aurum Studio, from research and ideation to development.

Aurum Studio Light Mode Mockup Aurum Studio Dark Mode Mockup

MY CREATIVE JOURNEY

This section outlines the design process, covering the journey from idea exploration and research to the development of the final product.

My Creative Journey

creative journey

The process began with a simple observation: lo-fi music has become a common tool for focus and relaxation, but existing platforms often lack immersive experiences and personalized features. To address this, I mapped out the creative journey:

EXPLORING USER NEEDS

This section outlines the user goals and pain points identified through user research.

Exploring User Needs

To design a Lo-Fi music platform that meets user needs, I researched user behaviors, goals, and pain points. Through this research, I aimed to develop a product that truly addresses user needs. The findings showed that users desired more personalized features while maintaining focus and an immersive experience, so my design principles are: simplicity, focus, and personalization.

Emily

Emily

22 Student

Goals

  • Stay focused during study sessions.
  • A music experience that feels more supportive.

Pain Points

  • Ads disrupt concentration.
  • Sometimes cannot find preferred Lo-Fi music.
  • Unable to save tracks she like
Jason

Jason

30 Designer

Goals

  • Maintain long focus sessions.
  • Immersive music experience.

Pain Points

  • Switching between apps breaks workflow.
  • Lack of variety in the listening environment.

PROBLEM & SOLUTION

This section clearly defines the core challenge and the approach taken to address it.

Problem & Solution

Through research, I identified the main pain points of existing Lo-Fi platforms and proposed corresponding solutions to enhance the user experience.

Problem 1

Existing platforms are full of ads, making it hard for users to stay focused.

Solution 1

Integrated a Pomodoro timer within the platform to help users focus without distractions.

Problem 2

Existing platforms lack an immersive experience and offer limited control over the listening environment.

Solution 2

Added multiple ambient sound options, allowing users to customize their listening environment.

Problem 3

Users have limited customization options on the platform, reducing engagement and personal connection.

Solution 3

Added playlist selection and theme-switching features, enabling users to personalize both their auditory and visual experience.

IDEATION & WIREFRAME

This section presents the product concept, exploration, and initial design process.

Ideation & Wireframe

I designed the interface and planned the user flow through sketches and low-fidelity wireframes. The following summarizes my design concepts:

Extra Features:
Beyond the core focus and music functions, I also designed sections for collaboration and free support, enabling users to engage more deeply with the platform and supporting its long-term sustainability.

User Journey

User Flow Diagram

User Flow:

  • Hero Page — Users land on a clean homepage with a theme toggle option.
  • Playlist Selection — Users can choose from different playlists and enter Play Mode.
  • Play Mode + Sound Effects — In Play Mode, users can select ambient sound effects in different environments.
  • Pomodoro Timer — If users skip Play Mode, they will reach the Pomodoro timer allowing them to set focus intervals and link a playlist.
  • Collaboration Section — Users can submit their own tracks through the collaboration section.
  • Support Section — Finally, users can optionally donate to support the platform.

Wireframe Process

Wireframe Process

PROTOTYPING & TESTING

This section details how interactive prototypes were designed and refined based on user feedback.

Prototyping & Testing

Throughout the design process, we iteratively refined key features based on user feedback.

Initial Design

Developed the first version of the prototype.

User Feedback

Collected insights through user testing.

Redesign

Refined the design based on feedback.

Redesign - Theme Toggle Button

To make theme switching more intuitive, I redesigned the toggle button by adjusting its appearance and style, changing it from a square button to an icon-based button. The update allows users to more easily identify the current theme, improving overall usability and aesthetics.

Before
After
Button Primary
Iteration 1-1
Switch
Iteration 1-2

Theme Toggle Functionality

Users can switch between two modes by clicking the theme toggle button, enhancing the overall user experience through immediate visual feedback.

Redesign - Pomodoro Timer

Based on user feedback, the countdown numbers were not prominent enough. To improve visibility, I redesigned the Pomodoro timer interface, simplifying and enlarging the countdown numbers, and separated the timer settings page to enhance the clarity.

Before

Iteration 2-1

After

Iteration 2-2-1
Iteration 2-2-2

The Pomodoro timer lets users set focus and break intervals, select a playlist, and start a session.

Users are able to select a playlist to enter play mode, then choose sound effects (forest, café, beach, etc.) according to their preferences.

IMPACT & LEARNING

This section presents the project outcomes and the lessons learned throughout the design process.

Impact & Learning

This project demonstrates how combining music and design can help users maintain focus while creating an emotional connection. Key outcomes:

What I learned: